LENOR - ODE TO SOCKS

Digital Activation

Bronze Winner at the 2016 Deutscher Design Club Awards (Brand Communication)

At Grey Germany, Lenor (P&G), a traditional brand, wanted to take a more innovative approach to marketing.

We decided to shine light on one of the most ignored items of clothing - socks, which come in vague sizes - and decided to make them feel special by creating a limited edition range of socks in exact sizes that could be won by leaving an ode to socks on Lenor’s Facebook page.

Our 400 pairs of special edition socks were all gone in a day and led to a 55% spike in their Facebook page’s engagement.