LENOR - ODE TO CLOTHES

Integrated

Finalist in The Cleos and One Show, ADC Germany Merit winner.

At Grey Germany, Lenor (P&G) wanted a campaign based on their brand strategy: It’s more than laundry. We came up with a campaign idea ‘Odes to Clothes’ - a content campaign that paid tribute to the four most ubiquitous articles of clothing - skirts, shirts, trousers and scarves. 

Our films launched Lenor’s digital channels in Europe, Middle East, Russia and India, and went viral on Youtube. They were also extended into an integrated campaign.