SENSODYNE - ICE, THE VILLAIN

Online Film

Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne’s position as the leading toothpaste for sensitive teeth, we created a story of the most sinister and indestructible villain of all times – ice – that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrated this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.

This idea was sold to the client in GREY New York, produced at GREY Düsseldorf and aired in Australia. A truly global campaign.