Saurabh Kejriwal / Copywriter
People are the greatest art.
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Volkswagen – social racing

 

VOLKSWAGEN - SOCIAL RACING

 Innovation, Activation, Social

 
 

“Man shut off that game and let’s work on this motherf*cker!”
No answer.
“Gio!!”
No answer.
Phone buzzes. Facebook message from a girl from 1st quarter. Giorgi checks. His car crashes. Idea pops.

CLIENT: Volkswagen
CD: Timm Weber / Grabarz & Partner
CW: Saurabh Kejriwal
AD: Giorgi Popiashvili
DATE: May 15, 2016